43things: It's Why The Web Is Still Going

I’m astounded by this bit of nonsense on the web. From ZDnet’s coverage of the Amazon purchase of 43things:

“We don’t spend our time thinking about Amazon; we spend our time thinking about what we’re building at 43 Things,” said Josh Peterson, the chief executive of Robot Co-op, the parent company of 43 Things.

Peterson left his post as director of personalization at Amazon about four years ago and launched 43 Things on Jan. 1. His inspiration for the site came after finding that people often run out of interesting things to say on blogs, he said.

So, here’s the process. Get a blog. Do the blog thing. Get it out of your system. See how long you can be interesting. I dare you.

Then, when you find your knowledge banks depleted, when you are finally debased and completely without voice, it’s time to start considering registration for a 43things account. Now, get up, kid! Wash your face! Seriously, put on a shirt! Not that shirt! That shirt has a big stain in the neckline from all those times you were nervously sucking on it during futile attempts to write up more of your contrived blog entries! Come on! Get your nice black button-down from Express! You have goals now! You’re going to go public with you and your goals!

43things is here. And with it: interesting things.