Timing release schedules to maximize publicity
Translated from matz blog, 2005-03-02
Two or three times each year, Macintosh enthusiasts go nuts over Apple’s new product launches, and the company rides a wave of publicity from the resulting media attention. Open source projects would do well to study how Apple orchestrates this, because publicity is the key to attracting new users—and new users are the lifeblood of the development model.
Aha! I hadn’t thought of that. (Therefore, it is not good.)
So, how about the release of Ruby 1.8.4 on OSCON?
The problem is PR. Ruby 1.8 line is in stable term completely, thus it seems to me that nobel features won’t be included. To attract, I have no choice but to release the one has more features, in a word, Ruby 1.9 line.
It might be not glad from a developer’s viewpoint.